Hayes draws to mind a fight from last week, where a fighter dislocated their finger. He wants to focus on appealing to those who come to UFC 4 for certain things, and that they're presenting things that appeal to them. In response, Hayes and his team have been focusing on broader parts of the game: created fighters and customization, updating the controls and accessibility, and the career mode experience, which players do like to engage with more. UFC is younger, and it's harder to compare those passions to a city's team. The NFL has the advantage of location-based affinity, and generations of team support being built up. | Electronic ArtsĪ lot of reasons could account for this. "So the majority of them are not as passionate about the UFC as, say, Madden fans are passionate about the NFL." Some common friction points are being smoothed out for the 2020 entry.
"There definitely are some indicators that the players of EA Sports UFC-which are a large number-definitely have a more, for lack of a better term, a more casual fandom for the sport itself," Hayes says. Hayes jokes about his "hotter brothers," before going on to talk about who, exactly, their research and data says is playing UFC. While UFC itself has seen booming popularity, its game counterparts can seem overshadowed by Madden and FIFA, two sports sim behemoths. In a recent call with Hayes and Producer Nate McDonald, I had the chance to ask a bit about UFC's standing in the stable of EA's sports games. The grapple assist, the revamped submission system, and tap-or-hold striking makes things flow a little better in EA Sports UFC 4. This also means taking elements that were challenging in previous installments, and making them more fluid. "Just trying to make elements of the game that are proven to be challenging-based on research, telemetry, critical response, etc.-make them more accessible."
"It's not necessarily that we're trying to make it that newcomers are going to beat competitive-skilled players or whatever," Hayes says. Whether it causes an influx of new players or not, the focus isn't quite on appealing to a wave of new interest.
Due to the ongoing COVID-19 global health crisis, UFC is one of the few sports options available, though that isn't really top of mind for UFC 4's Creative Director Brian Hayes. Is there something you think we should be reporting on? Email next installment of EA Sports's UFC sim is weeks away, at a time when UFC is one of the only sports still on the air.
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